Key Account Manager at Carsales, architecting high-value partnerships and driving commercial excellence.
Location
Current Role
2025 Target
Media Sales at Carsales
Specialty
Open to
Philosophy & Performance
Over 12 years spanning agency and publisher environments across Australia and the UK — from Starcom and Publicis Media to The Guardian, Southern Cross Austereo, and now Carsales.
I specialise in building strategic advertiser relationships, driving sustainable revenue through data-led solutions, and translating complex client problems into high-value, multi-channel outcomes.
$15.5M in media sales · 105% to target in 2025 · 100% behavioural KPI achievement since 2021.
Strategic Skillset
Recent Insights
The best advertising partnerships are no longer built on relationships alone. Here's how data-led selling is changing the way media professionals drive revenue.
Third-party cookies are gone. Here's a practical breakdown of what first-party data actually means, why CAPI matters, and how media professionals should be positioning themselves in this new landscape.
Transactional selling gets you the first campaign. Strategic partnership gets you the next five years. Here's what I've learned about building commercial relationships that compound over time.
Get in Touch
Whether it's a collaboration, a question, or just hello — my inbox is always open.
